• LIFESTYLE

    24h lifestyle

    My last lovely 24h in pics. If I was religious I would now I did something great to deserve it. Now I’m just plain happy about all the great people I…

  • BUSINESS

    New dress / prototype tryout

    Before any item is made for sale, we prototype a lot at the atelier. We try different models, patterns and often fabrics. Here is me trying on one of the new…

  • Okategoriserade

    Happy hour at Preview

    Soooooooo exited about my 45min at preview! Went on a feeling. Have tons of fab silk at home but longing for jersey and fabrics more suitable (likable) for menswear. In midst…

  • BUSINESS

    Betatesting #A23 in the Mediterraneans

    Most often I travel to destinations to surf without a wetsuit. This summer, I make a recap of missed summers and take tours in Sweden and Europe visiting friends I see…

  • INSPIRATION

    A23 on Slow fashion & Style

    Superfinished with filling my closet with ”flavour of the day” shopping. Dont agree on how much off fashion industry behaves to cerate demand and dislike short term thoughts on use of…

  • BUSINESS LIFESTYLE

    Barcelona

    On my way to Barcelona with fab AdOn, bringing a fresh model – trouser Barcelona! This one is, as many items, an unisex item. No seam on side for the seemlessfeeling…

  • Okategoriserade

    Late night, early flight

    On some journey some time ago, I had some rough flights. I have been flying quite a lot, since I was young, and there is much about it I like. Just…